Empathy first
We believe in coaching communication instead of criticism. Finance is personal and feelings play a role.
ABOUT US
We make economics engaging
MinBudget was founded in 2024 with a simple vision: to make personal finance as fun as a game, without losing professional security.
Our history
We got tired of traditional budgeting tools being boring, complicated, and feeling more like punishment than help. Many gave up their financial goals before they even got started.
Inspired by the TV show Lyxfällan, we realized the power of visualization and coaching. We built MinBudget – a platform that combines gamification with professional financial advice.
Today we help over 10,000 users take control of their finances. We focus on progress instead of failures.
Our values
Principles that guide everything we do
Innovation
We challenge the status quo and constantly seek new ways to make economics more engaging and accessible.
Transparency
No hidden fees, no confusing legal text. We are open and honest with our users.
Result focus
We measure success based on our users' success. Your goals are our goals.
Continuous improvement
We listen to feedback and develop the product based on real needs.
Quality
We never compromise on security, design, or user experience.
Meet the team
The people behind MinBudget
Anna Bergström
CEO & Founder
Erik Lundqvist
CTO
Lisa Andersson
Head of Product
Johan Svensson
Lead Designer
10,000+
Active users
150M+
Kronor saved
4.9/5
User rating
98%
Satisfied customers
Become part of our history
Together we are building the future way of managing personal finance